Watermans was founded by Gail and Matt Waterman in 2014. The company focuses on hair-growth products. Based in Yorkshire, the idea developed after they both suffered different variations of hair loss. The idea for the business was developed when they both began suffering from different variations of hair loss. After a variety of products on the market, they could not find anything that did the trick and decided to create their own formula.
Gail, a former hairdresser and salon owner who has had a background in the hair industry for over 32 years and Matt, a marketing expert, knew what high salon standard needed to be achieved when producing this product.
The development journey began in 2012-2014, which was then tested by both of them and then brought into the salon environment to test on Gail's salon customers where there were a range of different hair types, textures and hair problems to experiment on and to substantiate the efficacy of their products.